Computers and technology Essay Example | Topics and Well Written Essays - 1500 words

Computers and technology - Essay Example Through technology, ill-intended people have been able to steal the identity of others and orchestrate terror attacks amongst other crimes. For example, someone can misuse the internet, impersonate a public personality, and tarnish their reputation in the process (Anderson & Goodman, 2002). On the other hand, computers and technology have helped in globalization of trade and other important economic activities. Similarly, information technology has been assimilated in business activities through systems such as supply chain management systems, inventory management systems, and customer relationship management systems (Atkinson & McKay, 2007). According to Egbu and Botterill (2002), information technology can be defined as the software, hardware and management database amongst other technologies used to process, distribute and store information. This technology is responsible for electronic business operations, management of business models and improved efficiency in commercial as wel l as personal operations. Information technology is enabling many establishments innovate ways of increasing their competitiveness and profitability as well as managing their business processes (Atkinson & Mckay, 2007). Many activities in most companies are now conducted electronically with the use of information technology. This requires less effort and the technology can be used to link similar institutions located in different areas. Therefore, different bureaus and offices around the world can be linked with software technology and improve efficiency in their operations (Anderson & Goodman, 2002). Literature Review The use of technology has been integrated into many aspects of business such as sales and advertising. Technology has become an instrument of value for the maintenance and development of prolific business-customer relationships. However, the issue of ethics in the utilization of technology has been overlooked for a long time now (Anderson & Goodman, 2002). According B ush, Bush, and Orr (2010), many users find no need to conduct ethical procedures on the use of technological products; as a result, it causes ethical loopholes and weaknesses in technological platforms. Technology is perceived as an instrument for changing business operations, whereby there is a substantial integration of various business activities with technology (Egbu & Botterill, 2002). For instance, inventory in a company is no longer managed using books and files, instead, managers are able to track inventory by use of technological devices such as barcodes scanners, thereby managing inventory effectively. Therefore, it is through some of these changes that technology has been able to dominate activities in industry and trade amongst other significant sectors of the economy. Galimberti (2009), states that technology has not only taken over the economical domain of many countries and organizations but also dominated the political arena. A good example is the political revolutio ns that occurred in countries such as Tunisia and Egypt, whereby some citizens mobilized others using social media (Safranek, 2012). Therefore, through technology, different solutions are formulated to solve problems and innovate new ways of doing things such as detecting fraudulent activities in bank systems or monitoring sales trends for a given product to avoid excess production,

Analysis Of Turkish Airlines Advertisement Campaign Term Paper

Analysis Of Turkish Airlines Advertisement Campaign - Term Paper Example Subject to its prominence, the airline flies with the best in the world and has contemplated introducing a new brand that enhances its global reach under the motto ‘Widen Your World’ (Turkish Airlines 2014). To achieve this, the airline has introduced a new TV advertising campaign that features international sports celebrities, Kobe Bryant and Lionel Messi. Notably, the ad has been receiving high publicity where it became the most-viewed commercial in YouTube’s history with over 105 million views (Al Hilal Group 2014) after its broadcast across 170 countries, in over 20 different languages (Bracher 2013). This report will derive a detailed analysis of the advert and make relevant recommendations. Directed by Marco Grandia and produced by Electric Zoo, the â€Å"Legends on Board† advertisement seeks to maximize the demand and the market advantage of using a celebrity in an advertisement (Mediabistro Inc. 2014). While Kobe Bryant is a basketball superstar, Lionel Messi is a football superstar and both stars are the airlines brand ambassadors. The Turkish Airline advertising agency, Crispin Porter + Bogusky released the ad campaign on 6 December 2012 for Turkish Airlines (Bracher 2013). The ad runs for one minute and features Kobe Bryant and Lionel Messi as the main characters and other airline passengers and personnel as supporting characters (Kobe vs. Messi: Legends on Board - Turkish Airlines 2012). Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the â€Å"Legends on Board† ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the attention of a young boy with a Turkish Airlines-branded ball (Mor 2012).  Ã‚  

Managing Diversity Essay Example | Topics and Well Written Essays - 2000 words

Managing Diversity - Essay Example has emerged within the past 20 years and spawned from the equal opportunity act which was promulgated in the workforce by the passage of the 1964 Civil Rights Act. This law extended voting rights and outlawed racial segregation in the schools, housing or hiring practices. With the passage of this act, American organizations began to hire new employees from different races, ethnic backgrounds and religions into sectors they were once excluded from. There is an undeniable difference between diversity and equal opportunity. Equal opportunity employment has deep historical roots. The law was enacted after years of unfair practices in different sectors denied equal opportunities simply based upon a person’s race, gender or national origin. The passing of this law developed a definition for minorities and now prohibits discrimination based upon a person’s age, gender, religion, sex, race, color or national origin. Diversity promotes accepting individual differences. The business ideals of diversity states that inclusion of a diverse workforce better equip a company to thrive in a marketplace. Exclusion of a diverse approach isolates demographics and limits perspectives. An example of such an implementation of diversity is the inspirational movie Glory Road. The 1966 college basketball team base on the Texas Westerns won the NCAA championship while promoting diversity. Don Haskins, the first year coach of the team, pioneered diversity by recruiting players deemed best for the positions and sidestepping traditional hiring practices. The hiring of the new folks in nontraditional roles is an exemplary example of the advantages of diversity. The team put racial differences aside and worked collectively to attain the coveted championship prize. Peter F. Drucker, author of â€Å"The Theory of the Business† (1995: 100) reveals that a valid theory of business suggests that the assumptions about environment, mission and core competencies must fit reality.. Over

Should and United and States and government and supply and health and Essay

Should and United and States and government and supply and health and care and all and citizens and their and families - Essay Example The health of citizens in any given country is vital to the growth and development of that country. In order to guarantee that the government does not enlarge its budget deficit by treating preventable diseases as well as maintain the productivity of its citizens, it is necessary that the United States Federal government provide health care to citizens who cannot afford their own. Lange writes that the portrayal of Obama healthcare reform as a foray into socialism is ironical at best since programs such as Medicare and Medicaid consume eight percent of the national budget, which is the same amount in socialist European countries. The only difference is that their medical programs cater for every citizen, not just the seniors. He quotes Reid who points out in his book ‘The Healing of America: A Global Quest for Better, Cheaper, and Fairer Health Care’ on the need to pattern American health care reform after that employed by other developed nations. Reid states that close to 18,000 Americans die every year, since they lack access to the basic medical treatment that would otherwise save their lives, based on statistics from the Institute of Medicine. Despite some people having access to healthcare, approximately 200,000 lose their lives owing to preventable medical errors as well as preventable hospital infections. Proquest.umi.com cites the Medicaid report stating that the death of people who earn a salary of less than 10,000 dollars is three times more than that of people with an income of 30,000 dollars. Overall, lack of a proper healthcare is seventy times more dangerous to American citizens each year compared to the September 11 attacks. Reid further points out the fact that other wealthy nations around the world have been able to provide accessible health care to their citizens at a more affordable rate than the US. He explains a set of health care models that exist in these nations.

Business Systems Hoosier Burger Essay Example for Free

Business Systems Hoosier Burger Essay Improving Hoosier Burger Bob and Thelma Mellankamp wanted to open their own business. They came across Myrtle’s Family Restaurant and saw a sign that said it was for sale. Bob and Thelma bought the restaurant and their own restaurant was brought to life Hoosier Burger Restaurant. The idea was one that everyone dreams of owning their own business but do not understand all the behind the scenes projects that make a business successful. Yes, they have been in business for over 30 years but even they understand that their dream needs some improvement to continue in the market they are in. Bob and Thelma have discussed the idea of a computer system but do not know where to start so Bob wants to bring in a consultant to address some of their weak areas and make suggestions to improve Hoosier Burger. They inform the consultant on how business is ran. This restaurant is behind the curve when it comes to technology. They still do paper trail on every aspect of the restaurant from deliveries, inventories, and point of sale (Valacich, George, Hoffer, 2009). Even though paper was what many companies started out with, it is no longer an approved way to do business. Paper allows too many human errors to come into play where as an electronic record keeping system eliminates a majority of these errors but as with any data†¦you get out of it what you put into it. All this means that if you put inaccurate data into the system then the data you get from the system will also be inaccurate. Hoosier Burger has learned this lesson oh too well. Especially, since they did not order enough vanilla ice cream to cover their own special so they had to run to the grocery store to try to get enough for the sales they were doing on the special (Valacich et al., 2009). Bob and Thelma agreed that it would be  valuable to purchase an information system to assist them in the areas of inventory management, marketing, customer service, food preparation, and point of sale (Valacich et al.). Now that it has been decided on what needs to be addressed with thi s new information system. The systems development life cycle (SDLC) begins (Valacich et al., 2009). The four main steps of this process are (1) planning and selection, (2) analysis, (3) design, and (4) implementation and operation. The first phase is to plan the system out and then select the appropriate system for job. This situation a good point of sale system would give this company the system they need for daily operations and growth. A good POS covers all aspects of the restaurant from the dining area to the kitchen and even the storage areas. With any system, you have subsystems that are called components. Components by themselves do not make a system but when put together they make a complete system. In the case of Hoosier Burger one of the components of the system would be an inventory log or database. This subsystem would track usages and deliveries to ensure that stocks are maintain at the properly level for daily operation of the business. The project development team that Hoosier Burger selected w as based on the weaknesses of the organization. The focus of the new system will be on ways to improve inventory management, customer service, and management reporting. Any one of these weaknesses could cripple the organization. The team needs to get as much information as possible to ensure that they are building the correct system for this organization. I would use the interview process to get as much information from the staff as possible and I would use questionnaire to customer input. Also, I would gather as many reports and logs that I could for supporting documentation but with the current processes. This type of information may not be readily available or available at all. After gathering this information, the process of developing a system to correct their weaknesses begins. You would also want to find out if the company has any upgrades planned so that you could incorporate that into the system. In this case, they want to expand to delivery services and a drive through operation. These expansions do not require a lot of upgrades to the building so these will go into effect immediately to increase revenue for the company. The diagram figure 1 shows the flow of information for the new system. Fig 1. As you can see from figure, the information system that need is robust in nature but simple. The system analyst now needs to break down the different entities the company needs to store information about. These entities have particular characteristics that require information to be stored. There are rules used when attempting to place an identifier for each entity. The diagram will show the changes and specify the component’s needed for each relationship. In the text, an entity is a person, object, place, concept, or event in the user environment of which an organization wants to store data(Valacich, George, Hoffer, 2009). Person entities are usually your employees but can be your customer. Place entities are basically the location i.e. states, regions, countries. Object entities include the machines you use, buildings your work out of, products you produce, and vehicles. Event entities can be considered sales, renewals, registrations. Concept entities include courses, accounts, or work centers. Hoosier Burger needs the ability to store information about their individual entities. The main entity is the customer that frequents the restaurant on a regular basis. They also need to store information about what products the customer is purchasing. Hoosier Burger also needs the ability to store information about the company itself and place entities which are the businesses that order meals from the company. We will now discuss attributes. Attributes according to the text are named properties or characteristics of entities that are of interest to the organization(Valacich et al., 2009). The following attributes should be used for the customer: customer name, customer address, customer phone number, customer’s number of orders, and customer specific orders. These attributes can also be assigned to the business entity by switching out customer with business. Attributes can also be assigned to the end product such as ingredients, price, and amount sold. Identifying the entities require assigning unique identifying  characteristics for the entity type. For example when dealing the with customer entity, you would use an identifier that is easy to use i.e. Customer ID, Customer Name, Customer Address, and Customer Phone. The key when dealing with identifying items is making it user friendly. Once all of these have been put into place, the system analyst now needs to build three working solutions to this company’s weaknesses. The three solutions as discussed in the text are low, medium, and high level. The difference in the three levels usually equates to cost but it also includes how much effort the user has to put into the system and the type of technology used. Time is money and if your employees are having to spend more time with the system than the customer then Hoosier Burger will lose money. All of these factors come into play when developing a system for an organization. The key to success of Hoosier Burger and the project development team is communication and cooperation. The more time these two entities communicate with each the easier it will be for the project team to address the needs of the customer and customer addresses the needs of the project team. It is a two way street. In the end, the job of the system analyst is to develop a system that addresses the wants and needs of the customer while maintaining within the budget. You do not want to sell the customer a â€Å"Corvette† when a â€Å"Camaro† would have done what is needed. Reference Valacich, J. S., George, J. F., Hoffer, J. A. (2009). Essentials of Systems Analysis and Design (4th ed.). Upper Saddle River, NJ: Prentice Hall.

Analysis Of Sentence Structure In Childrens Literature English Language Essay

Analysis Of Sentence Structure In Childrens Literature English Language Essay The Oxford Dictionary offers us two definitions of a sentence. Firstly it is defined as a set of words complete in itself as the expression of a thought, containing or implying a subject and predicate, and conveying a statement, question, exclamation, or command secondly as a piece of writing or speech between two full stops or equivalent pauses often including several grammatical sentences. (Illustrated Oxford Dictionary, 2003) As DuÃ…Â ¡kovà ¡ says, the definition of a sentence can be made on the base of several points of view. We can be considering the content, function, grammar or phonetics. However a sentence comes into existence when the relationship of its items is fully expressed and that falls into the grammatical point of view. (DuÃ…Â ¡kovà ¡, 1988, str. 309) The Simple sentence Types of sentences according to their syntactic structure A simple sentence is a sentence which consists of only one independent clause. Quirk names seven types of simple sentence according to the presence of clause elements. The simplest structure is a structure consisting of a subject (S) and a verb (V or P as predicator), e.g. The Sun is shining. Another type is (S) subject + (V) verb + (O) object, e.g. That lecture bored me. In the third type of a simple sentence, the verb is followed by subject complement (SVCp), e.g. Your dinner seems ready. The fourth structure has its verb followed by an adverbial (SVA), e.g. My office is in the next building. The following structure consists of subject, verb and two objects from which one is direct (Oi) and the second indirect (Od), e.g. I (S) must send (V) my parents (Oi) an anniversary card (Od). In the sixth type of structure the subject and the verb is followed by an object and an object complement (Co), e.g. Most students have found her reasonably useful. The last type of a simple sentence is a structure where the subject and the verb are followed by an object and an adverbial (SVOA), e.g. You can put the dish on the table. (Quirk, 1985, p. 204) Other variations of clause patterns Passive structures Passive structure, together with the active structure, falls into the category of voice. In passive sentences the structure of the clause is reorganized and the information focus changes. The direct object in active structures can become the subject in passive structures, e.g. They regarded roots as peasant food.à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Roots were regarded as peasant food. The subject of the original active structure either disappears of it changes into an adjunct in the passive structure, using by, e.g. Roots were regarded as peasant food by the court. We recognize two kinds of passive, short, which is more common, and long. We talk about short passives when the agent of the action is not given. When the agent is expressed in the passive structure, introduced by by, we deal with the long passive. As mentioned above, the information focus in passive structures is different compared to the active structures. In passive structures the agent is no more in the centre of attention and the main focus is transferred to the action itself. In some cases, the passive structure is a result of speakers direct intention to avoid mentioning the agent. Existential clauses Existential clause is a kind of clause where the position of the subject is taken by the anticipatory subject, so called existential there. Existential clause are structures containing verbs that denote existence, appearance or motion, especially the verb to be. (Biber, 1999, str. 153) The function of existential clauses is simply to express existence of something. Verb Verb Classes There are three classes of verbs: intransitive, transitive (further divided to monotransitive, ditransitive and complex-transitive) and copular verbs. Each class occurs in a certain type of sentence structure. Intransitive verbs There is no other element required with intransitive verbs; these verbs are a part of the S+V structure, e.g. fly, blink, sleepà ¢Ã¢â€š ¬Ã‚ ¦. Transitive verbs Transitive verbs are all verbs that require an object. Monotransitive verbs: one other element (O) is required (SVO structure), e.g. lose, break, find. Ditransitive verbs: two more elements are required (SVOiOd structure), e.g. give, hand, offer. Complex-transitive verbs: an object complement or an adjunct is necessary in the SVO structure, e.g. keep- They keep the house preserved., call- She called her kitten Smudgie., appoint- They appointed him President. Copular verbs Need a subject complement (SVCs) or an adjunct (SVA), e.g. be, feel, smell. Clause Elements Subject The presence of a subject is necessary in all finite clauses with the exception of the imperative clauses. Though not present, the subject is implied in the imperative clauses. There is one more case when the subject is not stated in the clause and it is the case when the ellipsis is used. Ellipsis, one of the figures of speech, is an omission of a word, a subject in our case, because the speaker expects the listener to be able to deduce the missing word from the context of from the previous knowledge, e.g. Thank you.. The most frequent realization of the subject is by nouns or pronouns, but the subject can be also realized by other word classes and then we are talking about syntactic nouns, e.g. The weak (Adj) must be helped.. The subject determines the number and the person of the verb e.g. John speaks Russian very well., the number, person and gender of the reflexive pronouns, e.g. She could not recognize herself in the mirror. The relationship between the subject and the verb is a relationship of mutual influence. In passive clauses the subject becomes the subject complement using by, e.g. John (S) drove us. and We were driven by John (Cs)., or the agent is omitted. In tag questions, the subject is repeated by a pronoun of the same, person, number and gender, e.g. John is a good teacher, isnt he?. Predicator Predicator is a clause element realized solely by verb. Some grammars do not use the term predicator and call this clause element simply a verb. Predicator may consist of a full verb alone or a full verb accompanied by one or more auxiliary verbs, e.g. Prince Brat knew that he had nothing to fear. He had never been spanked in his life. Predicator is a central element of a clause as it denotes the action do or the state be. Objects There are two types of object, indirect and direct. An object is a sentence element that may be either obligatory or facultative according to the verb. Direct Object Like the indirect object, the direct object is usually a nominal group. When there is no indirect object in the clause, the direct object follows the transitive verb, e.g. He kicked the ball. In complex structures, there may be the anticipatory it in the position of the direct object while the direct object is realized by an infinitive or a subordinate clause, e.g. He found it difficult to tell the truth. He found it sad that she didnt trust him. Indirect Object Is typically realized by a nominal group, e.g. Charles gave Alice a glass of champagne. or by a pronoun. Though very rare, indirect object may be also realized by wh-clause, e.g. Give whoever comes a glass of champagne. It follows only ditransitive verbs. (Biber) Complements A complements is a clausal element that is in relation with either subject (subject complement) or object (object complement). In contrast with the object, the complement cannot be converted into a passive form. Both, subject and object complements are most typically realized by an adjectival group, or by a nominal group. Subject Complement In some grammars (Biber, 1999, str. 126), we can find the subject complement (Cs) under the term subject predicative. The subject complement can be found in SVCs structures, following copular verbs, e.g. This place is beautiful. Object Complement Also called an object predicative (Po) (Biber, 1999, str. 130), the object complement (Co) is a clause element that we can find in structures containing complex transitive verbs (SVOCo). I find this place suitable. As we can see in the example, the object complement relates to the direct object and also usually follows the direct object. (Biber, 1999, str. 130) Adverbials Adverbials are very diverse clause elements. They may be added to any structure and can be found in various positions within the sentence. Adverbials have many semantic roles and may be either optional or obligatory. There are three classes of adverbials named in the Longman Grammar of Spoken and Written English: circumstance, stance and linking adverbials (Biber, 1999, str. 131), these three categories correspond to Quirks adjunct, disjunct and conjunct. (Quirk, 1985) The most common realizations of adverbials are adverbial groups and prepositional phrases. Adjunct We can say that adjuncts add some circumstance information to the structure. They may be elicited by questioning Where, When, How or Why. Most verbs, even the intransitive ones, are often supplemented by an adjunct, giving the circumstance information, e.g. He died of eating some poisonous mushrooms. If there is no adjunct in a structure with an intransitive verb, the understandability of the utterance is dependent on the context (Quirk, 1985, p. 506), e.g. He ate some poisonous mushrooms and he died. Disjunct Disjuncts are not a real part of the structure. As Quirk says, disjuncts have a superior role in the sentence. (Quirk, 1985, p. 613) Most utterances we produce are not objective, they usually express our attitude or opinion about the content of the utterance. A disjunct is the speakers comment on the content of the utterance, e.g. To be frank, it didnt live up to my expectations. Conjunct As well as disjuncts, conjuncts have relatively superordinate position in the sentence. (Quirk, 1985, p. 631) The function of conjunct is to join relatively independent units by means of expressions like: as well, however, instead, firstly and it also includes reaction signals like hmm, aha, well. The relationship between the two units is set from the point of view of the speaker, e.g. His results are not very good, on the other hand he tried hard. Semantic roles of clause elements There are several semantic roles within every clause element, different grammars offer different classifications, so in this text, I am going to name just those that are relevant for the analysis of childrens literature. Participants Every element of a sentence realized by a noun phrase is a participant, e.g. Prince Brat (S) shot Jemmy (Oi) a poisonous look (Od). (Fleishman, 1987, p. 28) Agent, affected, recipient The role of agent is a typical role of a subject in a sentence containing a direct object. (Quirk, 1985, p. 741) The subject-agent is the initiator of the action, e.g. The prince moved his arms and shoulders. (Fleishman, 1987, p. 61) The affected participant role is a role typical for the direct object. The affected participant does not initiate the action, but there is a certain involvement in the action, (Quirk, 1985, p. 741), e.g. Prince Brat tied their powdered wigs to the backs of their oak chairs. (Fleishman, 1987, p. 1) Another participant role is the role of recipient. This role is usual for the indirect objects, but it can also be the role of a subject in passive structures of ditransitive verbs (DuÃ…Â ¡kovà ¡, 1988, str. 398), e.g. He was given a second chance. This participant has a passive, recipient, role in the action.Cutwater, serve them up our finest bread and herring. (Fleishman, 1987, p. 16) Attribute The attribute role is a role usual for both complements, subject and object complement. The complements give us the characterization of the subject or the object, e.g. Billy was a big man, he saw, big and raw as a skinned ox. (Fleishman, 1987, p. 12) It had a very large wet nostrils. Its a pig! said dad. (Hughes, 1992) External causer and instrument roles An external causer is usually some natural force, that unwittingly causes some action to happen (Quirk, 1985, p. 743),e.g. The flood damaged a great part of the village. We talk about the role of an instrument, when the subject or the object are used as tools of some action, e.g. This sharp knife will help you. The role of process The role of process is a role expressed by the verb. There are several subcategories of the role of process. The process of activity, of doing, e.g. Then Grandma and Mum came by to do some shopping. (Hughes, 1992) The process of communication, verbal process, e.g. Alfie asked them whether they were coming to buy something at the shop. Then the mental process of perception, e.g. Inside the tent he could hear Dad breathing. Another kind of mental process is the process of affectivity, e.g. Alfie liked Bonting a lot. There is also the process of cognition, e.g. He remembered that he had put him out to dry after his swim. The role of circumstance Again, there are several subcategories of the role of circumstance, but in this paper, we are going to deal just with three of them which are considered to be the most common, i.e. locative, temporal and the role of manner. Locative Locative circumstance role is a role expressing the position, distance and direction (Biber, 1999, str. 776), e.g. a Common boy was kept in the castle to be punished in his place. (Fleishman, 1987, p. 2) Temporal The role of temporal circumstance can express position in time, duration or frequency (Biber, 1999, str. 777), e.g. It was very late when they arrived home. Manner The last role of circumstance I am going to mention is the role of manner. The circumstance of manner tells us in what way some action was done or in what way something happened, e.g. Of course I can! answered the prince in a stinging voice. (Fleishman, 1987, p. 50) The role of circumstance is most common for adverbials, but it can also be the role of a subject, e.g. The night was dark. Multiple sentence Multiple sentence is a clause consisting of more than one clause. Quirk also makes distinction between two kinds of multiple sentences, the compound and the complex sentence. Compound sentence is a sentence that consists of two or more equal main clauses. Complex sentence is a structure consisting of one main clause that is superordinate, and at least one subordinate clause. (Quirk, 1985, p. 988) Syntactic relationships There are two types of syntactic relationship, the paratactic relationship; the relationship of grammatical equivalence and the hypotactic relationship; the relationship of grammatical nonequivalence. (Quirk, 1985, p. 918) Realisation of syntactic relationships The paratactic relationship may be expressed either by coordinating conjunctions, then we are talking about coordination or it may be expressed without the use of conjunctions and than we are talking about juxtaposition. The hypotactic relationship may be of subordination, using subordinating conjunctions or ,as in the previous case, juxtaposition i.e. without the use of conjunctions. Types of clauses in a hypotactic relationsip Dependent Clauses- Subordinate Clauses Finite clause Finite clause is a clause that contains a finite verb, e.g. Leaves crackled under Jemmys feet as he began to back off. We distinguish four types of finite clauses according to the purpose they serve in the discourse, i.e. what is the speakers intention to make the discourse and what is the expected response of his or her audience. Types of finite clauses Nominal Clauses Clauses that represent subject or direct object in the main clause are nominal clauses. This type of clause is introduced either by the subordinator that, or by wh-word, e.g. What youve just said is a total nonsense. Adverbial Clauses Adverbial clauses express the circumstances of the main clause and function as adverbials, they also share the same semantic classification with adverbials, e.g. If they were here, they would like it. Relative Clauses Relative clauses, also called adjectival clauses, function as postmodifiers of the noun phrase, which is called the antecedent. This type of clause is introduce by relative pronouns. Relative clauses may be defining of non-defining (restrictive or non restrictive). Restrictive relative clauses add some information that cannot be omitted without changing the meaning of the clause. Restrictive relative clauses identify the antecedent, e.g. The colours which has been chosen are not appropriate. Nonrestrictive relative clauses supply the clause with some additional information which is not necessary for understanding the main message of the clause, e.g. Jemmy, who was obliged to be close at hand for the daily lessons, reckoned that freedom was now close at hand. Comparative clauses The function of comparative clauses is to compare properties of some feature. According to Quirk (1985), there are three types of comparison, the comparison of equivalence (or of nonequivalence), e.g. Alfies elephant was old, nearly as old as Alfie., of sufficiency, e.g. It was big enough for two people to lie down in., or of excess, e.g. Annie Rose was too little to go camping. Reporting Clauses Reporting clause is a part of a direct speech. It introduces the speaker but it may also introduce the addressee, e.g. Bonting will have to have a new bathing suit, he told mum. , the type of act, e.g. But we cant leave Bonting behind! wailed Alfie. or the mode of the act, e.g. I didnt know Jim Gatting had put his pig in this field, grumbled Dad sleepily. The reporting clause may take the initial, medial and final position in the direct speech. The verb of the reporting clause is most commonly in the past tense form. Comment Clauses Comment clauses express speakers attitude to the content of the sentence, e.g. Tipped us over, as you see. While Biber (1999) compares comment clauses to reporting clauses with the verb in present tense, Quirk (1985) considers comment clauses a kind of disjunct. Types of finite clauses according to their function in utterance Declarative clauses In most cases, this type of clause expresses a statement and its purpose is to give information, e.g. Mum and Grandma were sitting in the garden having a cup of tea. In affirmative declarative clauses, as in the example above, the subject precedes the predicator. In negative declarative clauses, the subject is followed by auxiliary or modal verb, the negative particle and then comes the full verb, e.g. He didnt yelp or bellow. Interrogative clauses By means of interrogative clauses, the speaker wants to elicit some information. There are three main types of interrogative clauses: yes/no questions, wh- questions and alternative questions. Yes/no questions Yes/no questions, first main type interrogative clauses, which may also be called polar questions, is an interrogative to which the expected reaction of the addressee is either affirmation of negation, e.g. The ladies shrieked. à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Did the ladies shriek? Compared to declarative clauses, the word order of interrogative clauses is different. In case of the verb to be, the question can be created by means of inversion, e.g. Its called Burrows and company. à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Is it called Burrows and company? When the clause contains an auxiliary verb, the auxiliary goes in front of the subject with the full verb following, e.g. The king offered a reward for the whipping boy. à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Has the king offered a reward for the whipping boy? When the sentence contains more than one auxiliary verb, the first auxiliary precedes the subject and the other auxiliaries follow the subject together with the full verb, e.g. Our prince has been abducticated. à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Has our prince been abducated? The same rule is applied when a modal verb is a part of the verb phrase, e.g. A horse can always find his way home.à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Can a horse always find his way home. When there is no auxiliary verb in the declarative clause, the int errogative is created by means of do, e.g. We dress you up fancy and feed you royal .à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Do we dress you up fancy and feed you royal? Interrogative yes/no clauses may also be negative, e.g. Wasnt it your mother? The speaker usually uses negative questions in order to reassure himself or herself rather than to get some new information. In the structure of negative interrogative yes/no questions the negative particle follows the auxiliary or modal verb and precedes the subject. Question tags Question tags are not fully independent clauses, they are a part of a structure containing another, usually a declarative clause. Question tag is a tool supporting the interaction, using it, the speaker encourages the addressee to respond to the information given in the declarative clause. This type of interrogative consists of an operator and a personal pronoun. The operator of the tag question normally corresponds to the operator of the preceding clause, e.g. You can fend for your own self, cant you! When there is no operator in the declarative clause, the dummy auxiliary do is used to create the tag question, e.g. They own this house, dont they? Question tags may be also added, and they often are, to a clause which is not complete, e.g. The highwayman, are you! Wh-questions Another type of interrogative clauses are wh-questions. When the wh-word is a part of the subject, the word order is the same as in declarative clauses, e.g. Who cooks the dinner? When the wh-word is a part of another clause element, the common word order of interrogative clauses is used, e.g. Why did you do that! One type of interrogative questions are indirect interrogatives. The indirect questions (also reported questions) consist of projecting and projected clause, these are connected by means of whether or if, e.g. The children asked whether the story was true. As well as yes/no questions, the wh- questions may be negative, e.g. Where shouldnt we go? Alternative questions The last main type of interrogative clauses are alternative questions. These clauses are similar to polar interrogative clauses in the structure, but instead of expecting yes or no answers, it offers alternatives, presuming that one of the alternatives is the one to be chosen by the addressee, e.g. Would you like coffee or tea? Alternative interrogatives can also take the form of a combination of wh- question and elliptic alternative question, e.g. What would you like, coffee or tea? Minor types of interrogative clauses There are two more types of interrogatives that are, as to their occurrence, considered minor. These are called exclamatory questions and rhetorical questions. Exclamatory and rhetorical questions both have the typical interrogative structure. Exclamatory questions are usually negative yes/no questions, where the speakers intention is to receive the reaction of an assertion, e.g. Aint I already been whipped twice today! Rhetorical questions do not ask for any answers, they may be negative or positive yes/no questions expecting positive or negative assertion, e.g. Didnt I tell you who I was! Imperative Clauses The function of imperative clauses, some grammars e.g. (Quirk, 1985) use the term directives, is to give directives, i.e. instructions, orders, commands etc. Most typically, there is no subject in imperative clauses directed to 2nd person singular and plural, in fact there is no need of subject in this type of clause, as the addressee of the imperative is usually obvious from the context of the situation, e.g. Fetch the whipping boy! However, in order to make the directive stronger, the personal pronoun you may be used, e.g. You fetch the whipping boy! The subject can be also present in the tag question, e.g. Fetch the whipping boy, will you? When 1st and 3rd person singular and plural are the intended addresses, the imperative may be created by means of let, in this type of structure, the verb let is followed by the subject in objective case (Quirk, 1985, p. 829) e.g. Let me have a word with him! Except for let me, this type of clause is rather archaic. In colloquial English, the contracted form of let us, lets is commonly used, e.g. Lets parley! Imperative clauses may also take the negative form, e.g. And dont try to run away. or Lets not talk about it. Exclamative Clauses The function of this type of clause is to express some emotional impression like surprise, shock or others. According to Quirk (1985), exclamative clauses are only these starting with the wh- element how or what, e.g. What horrible new mischief was this! Bibers definition of the exclamative clauses is, compared to Quirks, more loose as Bibers exclamative clauses include other structures like declaratives, interrogatives or exclamative questions, e.g. Whats keeping you! Non-finite clauses Non-finite clause are clauses containing a non-finite verb, that is to-infinitive, bare infinitive, -ing participle or -ed participle. For example: He was determined never to spring a tear for the prince to gloat over. According to Biber (1999), a verbless clause can also be considered a non-finite clause. Each of the four main types of non-finite clause can take the form of a structure with or without the subject. Non-finite clauses lack modal auxiliaries and they are not marked as to the tense. Non-finite clauses may represent many syntactic roles, e.g. One afternoon, Mum gave Alfie a long cardboard box to play with., in this example the non-finite, to-infinitive, clause functions as an adverbial. The interpretation of the meaning on a non-finite clause is dependent on the main clause. Logico-semantic relationship- Expansion and Projection The advantage of multiple clauses, in contrast with simple clauses, is the ability to express more complex situations. In other words, a multiple clause is more precise in description of the reality as it is a reflection of our cognitive organisation of the situation. The logico-semantic relationships are described in detail in Hallidays An Introduction to Functional Grammar (1994). The following overview of the logico-semantic relationships is based on this publication. 4.1. Expansion Halliday (1994) describes expansion as a relationship when the clauses contain different kind of additional information. There are three subcategories of expansion: elaboration, extension and enhancement. Each of these subcategories may be of paratactic or hypotactic relationship. 4.1.1. Paratactic elaboration Exposition Using conjunctive elements such as in other words or that is in a sentence, we make a new statement about the content of the first clause from a different perspective. This kind of elaboration is called exposition. Exemplification Exemplification is another kind of paratactic elaboration, evolving the content of the preceding clause by giving an example, using conjunctive elements such as for instance or for example. Clarification Expressions like in fact or indeed are conjunctive elements that clarify the content of the first clause, therefore this kind of paratactic elaboration is called clarification. 4.1.2. Hypotactic elaboration Hypotactic elaboration is the relationship in non-defining (also non-restrictive clauses). 4.1.3. Paratactic extension- coordination Addition And, also, nor, in addition or furthermore are conjunctive elements putting together two situations in positive, negative or adversative relationship. As we are extending the content of the first clause by adding some information this, kind of paratactic extension is called Addition. Variation When the first clauses content is replaced by the content of the second clause by means of but or instead we talk about variation. Alternation When the first clause is given an alternative to its content by the second clause, using conjunctive elements such as eitherà ¢Ã¢â€š ¬Ã‚ ¦ or and on the other hand, it is the paratactic relationship of alternation. Explanation Explanation, also called specification, is a kind of extension, using conjunctive elements like that is or which means, where the content of the first clause is explained by the second clause. 4.1.4. Hypotactic extension Contrastive dependency When the dependent clause contrasts with the main clause in the case of contrastive dependency, common conjunctive elements for this kind of relationship are while or whereas. Subtractive dependency Subtractive dependency is a relationship of a main and a dependent clause, where the dependent clause subtracts from the main clause by means of expressions such as except that or but for the fact. Using elements like whereas, except that etc. may lead to the impression that the clauses are in a paratactic relationship. We can recognize the kind of relationship by exchanging the position of the clauses, if this exchange functions well, i.e. the rheme sentence is able to become the theme sentence, we can say that the relationship is hypotactic. The additive, adversative, contrastive, or subtractive relationships may be also expressed by non-finite -ing clause, using besides, instead of, without etc. 4.1.5. Paratactic enhancement Paratactic enhancement is a relationship realized by coordination or juxtaposition, being supported by conjunctions e.g. then, still, otherwise; conjunctive combinations e.g. and then, and so, and yet; or by cohesive combinations with and e.g. and in that way, and in this case; that give the information about the circumstances. 4.1.6. Hypotactic enhancement This kind of relationship is realized by adverbial clauses. 4.2. Projection The logico-semantic relationship of projection is the one expressed by direct and indirect speech. Selected titles For the sentence structure analysis, I selected two books of contemporary authors of childrens literature- Sid Fleischmans The Whipping Boy and Shirley Hughes The Big Alfie Out of Doors. Though the titles are relatively recent, both of them are appreciated and well known in the countries of their origin, in case of Sid Fleishmans Whipping Boy even abroad. Sid Fleischman and Shirley Hughes belong to the winners of prestigious awards that are given to the most significant contributors to childrens literature in the United States (Fleischman) and in the United Kingdom (Hughes). The titles chosen for the analysis deliberately differ in the target age group they are intended for. The minimal age distance between the readers of these two books is three years. The purpose is to demonstrate how the complexity of the sentence structures in a childrens book changes with the age of its intended readers. The Whipping Boy The Whipping Boy is a childrens book by American, Brooklyn-born author Sid Fleishman. Sid Fleishman is a very popular and respected author in the field of childrens literature not only in the USA, his works have been translated into fourteen languages. (Fleishman, 1987) The Whipping Boy is a book that mad

Criteria For Good Academic Report Writing English Language Essay

Criteria For Good Academic Report Writing English Language Essay The following interaction shows a number of key factors to consider when constructing a written piece of work. Following these points will hopefully develop your writing style and help you include every issue in your report. Contents and structure of a report 2.1 Contents and structure of a report http://labspace.open.ac.uk/pix/spacer.gif Photograph showing a close up the contents page in a report. http://labspace.open.ac.uk/pix/spacer.gif 2.1.1 Title page This should include the title, date and author of the report as well as the person for whom it has been produced. It may include additional information such as reference numbers, sub-headings and so on. 2.1.2 Summary (also known as an abstract) This is an overview of the whole report, including the conclusion or recommendations. It would normally be one paragraph long and needs to be very concise. Ask yourself: Why would your employer be interested in this research? What are the most important aspects of the research? What should a reader be sure to know about the research? What information will the reader need to have in order to understand the most important aspects? What are the main points from each section of your report? Summarize each section in one sentence, if possible. 2.1.3 List of contents This is a list of the chapters or sections of the report in the same sequence as they appear. Section numbers and the page on which they start should also be given. You will section a report more than an essay. For example you may begin with: Section title: Report Introduction 1.1 The background information 1.2 The purpose of the study 1.3 The scope of the study 2.1.4 Introduction The Introduction will include the background to the report. 2. Contents and structure of a report 2.2 Body of the report: survey findings and conclusions Headings within a report are not standard and they will be dictated by the nature and content of the report. The headings and content of the report should be in a logical order. This may be chronological order, items in order of importance or even perhaps alphabetical order. It is important to note here that if you asked a lot of questions you may not be able to include all the statistical data that you have produced. In this case place your statistical data in your appendix and use only the graphs and charts that are the most relevant to your findings. 2.2.1 Conclusions This is the critical part of a report where the author looks back over the evidence, reaches a judgment and looks forward to the recommendations. Before writing this section you need to take another look at: Considering your objective, did your survey help you to answer your original question? How did our survey help you? Were you right to think you needed to make changes? 2.2.2 Recommendations Recommendations should be kept separate from your conclusions so that it is clear what is being suggested. Care should be taken not to overlap this section with the conclusions. This can be a bullet point section, although it is advisable to number each recommendation so that each recommendation can be easily identified and recognised in future discussions. Recommendations might include: The new methods you would like to introduce into your salon to improve the way you work. The points that you would present to your employer and other colleagues. 2.2.3 Appendices This is where bulky raw data, diagrams, tables and other technical information should be included. The appendices can also include: A bibliography A copy of the survey (questionnaire) A copy of any interview questions and the answers given 2.2.4 Further Tips Other tips which may help you succeed in writing an effective report are: 1: Think before you write: This may sound strange, but make sure you give yourself a plan of action. What do you need to do, how are you going to achieve it etc. 2: Be clear what your purpose is: Through evaluating what the question wants, you should be clear on what it is asking of you. Identify what information you want to convey. 3: Discard everything irrelevant: Do not include sections of writing which you dont think fit into the issue you are analysing. 4: Arrange the material in a logical sequence: See the stages above. 5: Structure longer reports with sections: If you find that one discussion topic in your report is becoming overly long, then try to think of sub-headings which you would use to split it up and make it more readable. 6: Use a layout which helps the reader: If a tutor is marking your work, then it may be necessary to include a specific font and letter size which makes it easier to read. 7: Choose right words for meaning and reader: Do not fill it with long / difficult words in an attempt to make it look more intellectual. Use formal language. 8: Seek higher standards through self-criticism and practice. And finally 9: READ THROUGH YOUR REPORT AND CORRECT ANY MISTAKES. c Citation and referencing 3.1 Citation and referencing When writing a report you will have to use various academic texts (e.g. business planning, SWOT, PEST, SMART targets, Value Chain Analysis, motivation etc). These will contain theories that will help to explain your work. It is only fair that your use of another persons work or ideas to support your own work is appropriately credited to the original author. The process of referencing enables you to demonstrate to anyone reading your work, the breadth of research you have undertaken before producing your report and your familiarity with the subject without giving long explanations. People who read your work and find it interesting may want to know more about the subject. Your reference list is a good source of information that readers can use to guide their initial search. Citation and referencing 3.2 Plagiarism Plagiarism is the term used to describe the use of another authors work in your own report (either intentionally or unintentionally) without acknowledging that it is not your own, or giving the other author the credit for it. If you are careful and keep a good record of where you found information from there will be no problem in effectively referencing the source of any information or ideas you have found and the possibility of being accused of plagiarism can easily be avoided. Try to note down on paper every single publication and reference that you use when writing a report. It is important to demonstrate your knowledge and understanding of a subject by showing that you can work with other peoples ideas whilst developing your own, but you must avoid simply reproducing other peoples work: in effect copying or stealing their ideas. Methods of referencing 4.1 The Harvard System http://labspace.open.ac.uk/pix/spacer.gif Photograph showing a library with shelves of books. http://labspace.open.ac.uk/pix/spacer.gif The main method of citation used for referencing focuses on what we call The Harvard System The Harvard System is the most common method of citation and referencing. However, in some areas, alternative systems can be used so it is a good idea to always check the requirements of your report. 4.1.2 Citing authors in the text Example 1 In this system you write the author/originators name and the year of publication of the document in brackets after each reference in the text. The research shows (Wheeler 1961, p.5) Example 2 If the authors name occurs naturally in the text then only the year of publication is given in brackets. Wheeler (1961, p.7) illustrates in his study Example 3 If two or more documents have the same author in the same year then they should be distinguished by lower case letters after the year of publication. Wheeler (1961a, p.5) describes this process in his study. In a second paper Wheeler (1961b, p.8) goes on further to explain Example 4 If there are 2 or up to 3 authors, the surname of all must be given. Wheeler, Smith and Jones (1993, p.15) have proposed that Example 5 If there are more than three authors the surname of the first author is given followed by et al (Latin term meaning and others) Wheeler et al. (1997, p. 3) believes Example 6 If there is no author then Anon should be used to indicate that the source is unknown. A recent article (Anon. 2001) states that Example 7 If a reference is to a newspaper where no author is given the name of the newspaper can be used. The Independent (1999) states that 4.1.3 Secondary sources If you refer to a source quoted in another source you should cite both in the text. Example 8 A study by Wheeler (1995 cited in Wood 1998, p.42) argues that You should only list Wood in your list of references, as this is the book/article you have actually read. Methods of referencing 4.2 Electronic Resources When citing Electronic Resources in the text please note: The use of the URL within the body of the text is not usually acceptable. It should only be listed in the reference list. As yet there is no universally accepted standard for citing electronic sources. It is advisable to include in your references the date you accessed the information. 4.2.1 E-book Author/s or Editor/s (Surname (comma) followed by initials) (full stop) Year of publication (i.e. year of print version, or year of electronic version if there is one) Title (either in bold, italics or underlined) (full stop) Edition (if not the first) Electronic book supplier [Online] (full stop) Available at: Specify URL (Internet address) Date of access: (brackets) (full stop) Example: E-book Davis, B. (2000) Caring for people in pain. Netlibrary [Online]. Available at: http://www.netlibrary.com/Reader (Accessed: 6 January 2004). 4.2.2 E-journal To reference from an e-journal use the following format: Author/s (Surname (comma) followed by initials) (full stop) Year of publication (in brackets) Title of article (comma) Title of journal (either in bold, italics or underlined) (comma) Volume number Issue number (in brackets) (comma) Page number or online equivalent Name of electronic collection [Online] (full stop) Available at: Specify URL (Internet address) Date of access: (brackets) (full stop) Example: E-journal Orkerson, A. (1991) The electronic journal: what, whence and when? Public Access Computer Systems Review, 2 (1), pp. 23-24 EBSCO [Online]. Available at: http://info.lib.uh.edu/pr/v2/n1/okerson.2nl (Accessed: 6 June 2002). 4.2.3 Website or Internet Database When you need to reference a whole website, use the format: Author, Editor or Publishing Organisation Year (in brackets) Website title (bold, italics or underlined ) (full stop) [Online] (full stop) Available at: Specify URL (Internet address) Date of access: (brackets) (full stop) Example: Website Historic Houses Association. (2005) Historic Houses Association. [Online]. Available at: http://www.hha.org.uk (Accessed: 6 April 2005). When referencing web pages or extracts from a database, use the format: Author/editor or Publishing Organisation Year (in brackets) Title of extract (comma) Title of database (bold, italics or underlined) [Online] (full stop) Available at: Specify URL (Internet address) Date of access: (brackets) (full stop) Example: Web Pages Darnell, M.J. (2002) Opening the file drawer, Bad Human Factors Designs [Online]. Available at: http://www.baddesigns.com/file.html (Accessed: 6 April 2005). Referencing In the Harvard system the corresponding references to citations in the text are arranged at the end of a piece of work in alphabetical order of authors surname, subdivided if necessary by year and letter. 4.3.1 How to reference a book Author/s editor/s (Surname (comma) followed by initials) (full stop) Year of publication (in brackets) Title of book (either bold, italics or underlined) (full stop) Edition (if not the first) Place of publication (colon) Publisher (full stop) [Add series number and volume number if appropriate] One Author Hayes, N. (1998) Psychology: an introduction. 3rd edn. Harlow: Longman. Two Authors Winter, J. Sivan, E. (eds.) (2000) War and remembrance in the Twentieth Century. Cambridge: Cambridge University Press. Three Authors Thwaites, A., Davis, L. Mules, W. (1995) Tools for cultural studies: an introduction. South Melbourne: Macmillan Education Australia. Multiple Authors Raven, P.H., Johnson, G.B., Losos, J.B. Singer, S. R. (2005) Biology. 7th edn. Boston: McGraw-Hill. Please note it is common acceptance, especially in scientific papers, to quote all authors in the reference list. However, this is not universal and an alternative, which is sometimes used when there are more than 3 authors, is to list the 1st author followed by et al. Please check your report requirements. 4.3.2 Chapter within a book Author/s of chapter or section (Surname (comma) followed by initials) (full stop) Year of publication (in brackets) Title of chapter/section (comma) Use the word In: Author/Editor of book/collected work (Surname (comma) followed by initials) (full stop) Title of the book/collected work (either bold, italics or underlined). Edition (if not the first) Place of publication (colon) Publisher (comma) Page numbers of chapter (full stop) Example 1 Merridale, C. (2000) War, death and remembrance in Soviet Russia, In: Winter, J. Sivan, E. (eds.) War and remembrance in the Twentieth Century. Cambridge: Cambridge University Press, pp. 61-83. 4.3.3 How to reference a journal article Author/s of article (Surname (comma) followed by initials) (full stop) Year of publication (in brackets) Title of article (comma) Title of journal (either bold, italics or underlined) (comma) Volume number Part/issue number (in brackets) (comma) Page number/s (full stop) Example: Journal Article Bourget, D. (2004) Quantum leaps in the philosophy of the mind, Journal of Consciousness Studies, 11(12), pp. 17-42. Example: Journal Article, multiple authors Milner, L.M., Herrmann, M., Girand, K., Baker, M.S. Hiser, R.F. (2003) International sport fishing: the case of the German angler in Alaska, Tourism Analysis, 8(1), pp. 89-94. 4.3.4 Referencing a newspaper article Referencing a newspaper article is similar to referencing a journal except omit volume number and part/issue number and state the day and month of publication. Example: Newspaper Hiscott, G. (2005) Salt level in food overtakes poisoning as main concern of shoppers, The Independent, 17 March, p.8. 4.4.1 Theses or Dissertation When referencing a theses or a dissertation, use the same method as a book reference but include the level of the award (e.g. B.A., BSc., M.A.) and the name of the awarding Institution. Example 1 Gayfer, J. (1993) Controlling wall thickness of extruded polythene pipe. BEng dissertation. University of Derby. 4.4.2 Conferencing When referencing from a conference follow this format: Organising/sponsoring organisation Number (if appropriate) Year (in brackets) Title (in bold, italics or underlined) Location of conference Date of conference Place of publication (colon) Publisher (full stop) Example 1 World Health Organisation (1978) Primary health care: report of the International Conference on Primary Health Care. Alma-Ata USSR, 6-12 September 1978. Geneva: W.H.O. 4.4.3 Audio-visual material Typically, putting the title as the first element of the reference is preferred but if an individual has clear responsibility for the intellectual content then they should be given as the originator. Title (bold, italics, underlined) Year (date of distribution)(brackets) Originator (director preferred) [Videocassette] (full stop) Place of distribution (colon) Organisation (full stop) Example 1 The Prince of tides (1997) Directed by Barbara Streisand [Videocassette]. London: ITV. 4.4.4 Maps When referencing from an ordnance survey map, use the format: Originator state Ordnance Survey Year of publication (in brackets) Title of map (bold, italics or underlined ) (comma) Sheet number (comma) Scale of map (e.g. 1: 50 000) (full stop) Place of publication (colon) Publisher (full stop) Series (in brackets) (full stop)